Regular president interview

March 29, 2018

Interview regular in President Komago March

[formation & business connection]
Audience rating of Kool is ordinary approximately in the previous year, and it undergoes a change of GH6.7% (from the year before ± 0p), PT6.1% (-0.1p) at the time of the end all day with 2.9% (+0.1p) in (from January 1 to March 25) in the twelfth week in January.
There was pyonchanorimpikku in February, and it might be said that audience concentrated on the Olympics because there was achievement of Japanese player and swelled, and TV TOKYO was relatively the situation that was severe a little during period. After the Olympics, phenomenon that audience rating becomes more brisk continues, and there is on-site perseverance, but thanks that we have support and support from audiences very much.

+21.8%, spot compared with the previous year were -5.9%, thyme and the totals of spot, and thyme was total in +10.6%, 17, and -0.4%, spot compared with the previous year were -0.3%, thyme and the totals of spot, and, about business, thyme was -0.4% compared with the previous year in February.
Sales of pyonchanorimpikku changes than assumption, and thyme goes up, and spot decreased, but is hardly the situation of assumption street. We think that we are struggling in the situation not to cause sideways movement compared with the previous year, big loss.

[about future special program]
For from Sunday, April 29, 2018 to Sunday, May 6, we give TV TOKYO all energy and send "world table tennis 2018 Sweden" much for long holidays. It is game with group where Japan resists, and there is difficulty of adjustment of time difference and formation this time whether probably Japanese plays an active part than our assumption, but wants to be particular about live if possible.
As service of delivery service "Paravi" starts from April 1, we are thinking about how you can drain "world table tennis" in total with big examination problem, new challenge by ground wave, BS, delivery. We are going to do adventure hurriedly in spring big for TV TOKYO thinking about on earth saying operation as one reputation of ground wave, BS, delivery from last year. When materials polished more are gathered for programming and one operation of future TV TOKYO by seeing this result, we expect.

[about Paravi]
We have already started prior registration, but are to be very favorable in report, and to be according to assumption. We spend approximately one year and considerably argued about contents by six investments, but the first strength makes contents, and it is in style that 50 new item appears every week that there are four companies which can supply. There are program and simultaneous broadcasting, but we have you look at movie and drama in archive and do that we have enjoy very popular variety as sewing, spin-off for original for exclusive use of Paravi in TV TOKYO.
In addition, belt program "youth High School Class C of the third grade" from 17:30 when TV TOKYO makes ideal class with live broadcasting with Yasushi Akimoto starts from Monday, April 2, but can enjoy "extension" which is not seen after the closedown in TV TOKYO on TV in Paravi every day. We want to do challenge what kind of form you can enjoy TV and delivery to audiences in if combined.

Q.About reform policy plan of broadcast system
A.(President Komago)
We do not hear something as commercial broadcasting formally, and it is positioning to know information by the news, but two elements what kind of form evolve the media to carry part and it of industrial policy that it is said to add to Japanese growth through deregulation personally on in have impression becoming mixed-up if carried out in reported direction.
We think that it is considerably analysis, story that you argue and should push forward carefully and expect merit, demerit to give audience, user or user each as it is thing which is considerably familiar to life of nations when so again.
In other words, we think that it is problem that and with benefit of audience as having top priority and should argue carefully. We think that we commercial broadcasting should participate in the discussion in this sense. It is in the news, but only thinks that "it will be slightly what kind of thing or is" and the contents which we want to ask about if there is item where I think that commercial broadcasting is unnecessary.
We actually think that it is discussion or problem that should consider after having seen what kind of frame regulation reform promotion meeting produces. We suggest we commercial broadcasting positively if to be good for merit and audience of audience and open in chance to try to be new again. We expect discussed thing in such a direction.

Q.Is story of abolition of Broadcast Act Article 4 given, too?
A.(President Komago)
It is thought same as presidents of other stations basically. Broadcast Act Article 4 thinks that there is part of root and trunk "how does raise broadcast?". Each commercial broadcasting station made various efforts to it and intended to work hard that it was said most and sent information and entertainment to audiences in form. In that department, discussion to make to this that there no at once has impression to be a little violent.
Merit demerit thinks that it is necessary to inspect enough what you would do to the media which is very familiar to growth policy, industrial policy and people's life as both sides come out.

Q.On, based on location in no Gifu that "all the wed of pond makes hole" through, becoming regular from April; reviews of preparations?
A.(President Komago)
We think that it is program which may cause various negative aspects and unexpected situation when we do not make carefully. We called in the spot when we want to be extremely cautious and to get ready to be absolutely sure, but think whether you were out of there about matter of this Gifu a little in this sense.
(Osada formation chief of the bureau)
We took measures, but it may be said that we had you gather toward the lot than you assumed about this time, and preparations recognize in the part until now when there was insufficient part. As we plan review, reinforcement on collecting after April some other time, we want to push forward reinforcement of preparations more while being sincere, and taking opinion that we had.

[about BS Japan April formation]
(President BS Japan Hajime Ishikawa)
Big point of April reorganization is expansion of audience target. We rearranged lineup in various ways every time.
It was until now senior-centered viewership in one hour after 21, but, with program having you see for 30-50 generations, aims at opening viewership more. On Tuesday to "to do what Japan in YOU" Of this spin-off "more! More! So that YOU does what; to Japan! Z on Friday as well as TV TOKYO on "Saturday drama Biz "head-hunter" "send serial drama J "woman of rumor". And we broadcast "TV champion pole" on Sunday.
News program equals the from 22:00 to 23:00 level on weekdays. "WBS" which we broadcasted by delay than TV TOKYO for one hour is broadcasted in simultaneous until now from "Nikkei +10" and 23:00 from 22:00. And in one hour after 24 is thinking that want, therefore, to set animation in the first half for 30 minutes in drama, the latter half of TV TOKYO and BS Japan as for 30 minutes, and to interest toward the young audience.
In addition, Becky sends historical drama "ku no ichininhochohotaruka" starring to "Tuesday drama J" of 20:00 on one "Tuesday when we sell and become" of BS Japan. We do various challenges and want to widen viewership of BS.
We want to accumulate program contents of 4K in drama this year as practical use broadcast of 4K is started on December 1.


<< person of interview >>
TV TOKYO CEO President Shigeru Komago
BS Japan CEO President Ichiro Ishikawa

TV TOKYO Senior Managing Director press bureau, group strategy room, media strategy room, network station charge Kazuhiko Hirose
TV TOKYO managing director programming division, media archive center, press bureau charge Yasutaka Takeda
TV TOKYO managing director contents business station, animation station, sports station, Olympics charge Masato Kondo
TV TOKYO Executive Officer formation chief of the bureau Takashi Osada

TV TOKYO General Manager, Public Relations Division Takamichi Suzuki
TV TOKYO public information manager Akiko Amada

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